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Suggested Neighborhoods for 2nd Location

July 25, 2017 24 Comments

Suggested Neighborhoods for 2nd Location

Thank you for all the suggestions! Keep them coming! It builds confidence to see how people’s ideas stack up.

We tend to looks at historic areas because they are smaller spaces with charm, and usually good walking traffic because of it. We are also looking for something within a reasonable distance to our Pioneer Square kitchen. Let’s whittle down the list to hone in on what is most popular and best fit:

First Pass: Logistically Difficult

The further the store is away from the home base kitchen and admin office, the more difficult it will be to maintain a good customer experience. Staff will be harder to train and product will be harder to keep stocked up. These are fun locations; perhaps further down the road… So we’ll remove the following suggestions from the list for these reasons:

  • Atlanta
  • Birmingham, AL
  • Chehalis
  • Chicago
  • Duluth
  • Ellensburg
  • Portsmouth, NH
  • Rome, Italy
  • Silverdale
  • Spokane
  • Norwalk, CT

Second Pass: Similar Areas

Let’s group suggestions into categories to see if there are clear standouts. We have grouped suggestions into 3 buckets:

  • East Side (with parking)
  • Bellevue
  • Bothell
  • Kirkland
  • Redmond
  • Snohomish
  • Woodinville
  • Seattle Area
  • Ballard
  • Belltown
  • Edmonds
  • Fremont
  • Greenwood
  • Georgetown
  • Kent Station
  • Lake City
  • Lake Forest Park
  • Mill Creek
  • Queen Anne
  • University Village
  • Wallingford
  • West Seattle
  • White Center
  • Columbia City
  • New Cities
  • Tacoma
  • Puyallup
  • Everett

It is so difficult to choose, but the focus and attention must be concentrated in some fashion. Here are our top contenders after soliciting everyone’s feedback.

Eastside: Woodinville

We admit to a lack of knowledge about neighborhoods and cities east of Lake Washington, however Woodinville is the one exception. For the first 7 years of the business we spent most of our time out at Woodinville wineries (Silver Lake first, then Woodhouse, then Davenport) pairing chocolate with wine. There is a lot of complimentary appeal between chocolate and wine. So for Eastside considerations, it makes sense to focus our attention on Woodinville. Per your feedback, though, it should definitely come with ample parking!

Seattle Area: Belltown, West Seattle, Columbia City

Belltown is near Pike Place Market, which is an obvious appeal. There is year round tourism, an active business and residential community, and some location prestige. However, it comes with quite a bit of competition. There are already 5 chocolate shops present in or around the market. Rent here is high, but not unreasonable.

West Seattle has the junction, which is always hopping. It’s a commercial area that seems to be served well by the residents that live in West Seattle, with a blend of walking traffic supported by fairly easy parking.

Columbia City is a new consideration for us. The area has changed so much in the past few years. There is a nice historic strip along Rainer that looks appealing with some smaller retail options available. I think this area will require some further research.

Bordering Cities: Tacoma
There are some beautiful historic areas in Tacoma, and the rent is very reasonable. We haven’t built up a lot of recognition in Tacoma, so it will be important for us to find a smaller space with good “walkability” and charm near commercial districts. That appears most likely along Pacific Ave and Commerce Street, with some historic areas along 6th Avenue.

Thank you for all the suggestions! I’ll follow up with some comparisons so you can see what is going into our consideration process. Please chime in if you see something awesome.


24 Responses

Jason Hartmann
Jason Hartmann

August 02, 2017

Minnesota….

Brigitte a Gonzales
Brigitte a Gonzales

August 01, 2017

Renton Washington Fairwood Area.
We need someone classy up here!

Dorothy
Dorothy

August 01, 2017

Tacoma and West Seattle hands down. I see Columbia City has a huge following on this post but for all intents and purposes you have to drive a ways to get down there and without the festivals on just an ordinary weekend, the neighborhood still feels really small. You could get better foot traffic in West Seattle or 6th Ave in Tacoma. Even Ruston in Tacoma is a good suggestion. I’ll even throw in the Stadium District too. Top Pot just opened up in the Proctor District and that neighborhood is worth considering too.

Melissa
Melissa

August 01, 2017

I think Woodinville is the way to go, then you have a foot on both sides of the water as well as the winery tourist considerations.

Shannon
Shannon

August 01, 2017

The Ruston waterfront area of Tacoma is getting a huge facelift with new retail and restaurants coming in. It would be a great location for the south end.

Mary Murray
Mary Murray

July 27, 2017

I have purchased your truffle of the month club as a gift for family in the past. I live in Columbia City. Columbia City doesn’t have a chocolate shop. Their fancy bakery does a booming business. I frequently purchases Fran’s or Theo chocolate at the Columbia City PPC as gifts, and suspect I’d go to the Intrigue store instead if that were a neighborhood option. Parking in Pioneer Square sucks, I’ve never been to your store.
xoxo

Beth Scott
Beth Scott

July 27, 2017

I respectfully pass on a chocolate business. Not because I don’t love chocolate but because a lot of us are feeling the negative impact of gentrification in the neighborhood. You’ve noted the recent changes in Columbia City as a reason you’re considering looking here. I think some of the more recent businesses have come here for the same reasons resulting,in my opinion, in a less culturally diverse and interesting neighborhood. I’d like to see more minority owned businesses and have a neighborhood that doesn’t look like every other Seattle neighborhood.

Brooke
Brooke

July 27, 2017

Columbia City! I could pretty much single handedly support your business with my chocolate habit. :)

Leila
Leila

July 26, 2017

I vote Columbia City or Hillman City!!!! Near the light rail ;).

Joy Radford
Joy Radford

July 26, 2017

We’ve lived in Columbia City for 13 years—this is the hood for you! Diverse, close to your flagship, residents eager to support local business, and lots of potential for growth. Come on down!

Kim Tinney
Kim Tinney

July 26, 2017

What a lovely addition you would be to our growing community! Here’s another vote from Columbia City :*

Jerri Sones
Jerri Sones

July 26, 2017

Ahhh. Chocolate. Columbia City. CC. Chocolate, chocolate. We want you. We beckon you to this gem of an area.

Paul
Paul

July 26, 2017

Columbia City is a diverse neighborhood with a thriving business district. With access to light rail, a fantastic farmers market, and an abundance of activities, I am sure your business would thrive in the neighborhood and serve everyone south of I-90.

Caitlin
Caitlin

July 26, 2017

We would love to have you in Columbia City! There’s a great wine shop here so you could potentially continue your pairing work. And you’re close to Sodo where a ton of wineries and tasting rooms are. And all still close to Pioneer Square.

Rebecca
Rebecca

July 26, 2017

Columbia City! It’s the hub for SE Seattle, for those who live there, and for those of us who live in adjacent neighborhoods.

Greg
Greg

July 26, 2017

We moved to Columbia City recently from Ravenna, and we don’t have a local chocolatier anymore. Please fix this. Thankd.

Kelly V
Kelly V

July 26, 2017

Columbia City! My chocolate addiction alone will make sure your business thrives. (-:

Elisha Alford
Elisha Alford

July 26, 2017

Here’s another vote for Columbia City! As much as I love being able to purchase Fran’s at PCC, I would love a dedicated chocolate shop even more!

Melissa Pineda
Melissa Pineda

July 25, 2017

You will be a unique addition to Columbia City and we will welcome you and all the sweets you will bring to our south end neighborhood, It is growing fast! Please consider us!

Alisha
Alisha

July 25, 2017

Columbia City area wants you!

Jenn
Jenn

July 25, 2017

Columbia city NEEDS chocolate especialy YOURS!!

Valerie Sloane
Valerie Sloane

July 25, 2017

Come take one walk around Columbia City and you’ll see how obvious it is you should be here!

Debra P
Debra P

July 25, 2017

COLUMBIA CITY….light rail, farmer’s market, lots of people who LOVE chocolate!!!

Deborah Horn
Deborah Horn

July 25, 2017

Columbia city is perfect for your second location. Close enough to flagship store to be cost efficient and use the experience as you expand further out of the area. Plus…Columbia City Rocks!! The neighbors will embrace you and you will fall in love with the community. Thank you!

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